Thou Shalt Target Specific Keywords In Articles

Article Marketing Commandment Two

In article writing, there are commandments to be followed and the second is “Thou shalt target specific keywords in articles.” Why do we need to target specific keywords when we are writing articles? Well, that’s because the goal for the website that is being linked to through the articles is to achieve top ten search engine placement on search engine results.

Why is something that seems so small such an important goal?

Well, if you’re not sure, stop and think about something. Think about how far you actually search through Google when you are presented with search engine results. You may just look at the first page or go no further than the second page.

That is why you need to achieve top ten search engine placement. If you are not on that first page, you’re missing millions of views every single day. That means there is a lot of money that you aren’t making.

So how do you utilize keywords in your articles so that you can achieve top ten search engine placement? Well, the phrase to pay attention to in “Thou shalt target specific keywords in articles” is the phrase “specific keywords.”

The keywords have to be specific to your particular niche. And how you find these keywords is through keyword research. This can be done by using such tools as the Google keyword tool. You type in a word that is relevant to your niche. Say you’re into Internet marketing. Simply type in “Internet marketing” and relevant keywords will appear.

From there, you need to incorporate your keywords into your articles. This means having them appear at least one time for every 100 words, but no more. Later, you will learn about how to not overdo it with keywords with the third commandment, “Thou shalt not spam, neither articles, nor the keywords in them.” Yes, this means that there is a proper way and an improper way to utilize the keywords in your articles.

The search algorithms change all the time. This is the top secret code that Google uses to filter the content of the billions of pages that are published online and that people are looking for daily. It is a staggering order to fulfill to serve the correct content to anyone who is looking for something very specific. There are so many variables to take into consideration it is amost unbelievable to see that it actually works in most cases.

It is truly a miracle of technology. Consider the fact that there are hundreds of languages and billions of words to factor in and add the fact that the same word can have many different meanings. In the French language, this example is spectacular enough: “un ver vert allant vers un verre vert” (A green worm going toward a green glass). If you’re not born in France and someone pronounces this phrase, you would hear the same word pronounced five times!

The conclusion of this small demonstration is that the search engines have a mind boggling challenge of complication to solve, which most people who do a query are not even aware of. Many Internet Marketers rant away when Google complicates things because they change something to the way they calculate results, but in fact, this is mostly done out of dire necessity. Not only to keep pirates and cheats at bay, but invariably to improve on a service millions of people have come to rely on.