Publishing content To Your Websites without being able to measure the impact this has is like driving a car with a blindfold. Red Hot Roi (from Return On Investment) is there to provide some pointers in terms of content and information on this subject.

Sailing to a red hot roi will ultimately translate as getting a measurable return on the work invested in terms of profit. After paying your taxes you will be able to enjoy the fruit of the work done, which is a whole lot more satisfying than spending energy and not knowing who profited from this.

So what is it all about?

Creating content on the internet:

Publishing an article or a video on your website and knowing how many people visited the page, how long they remained and where they surfed to after that.

How many referenced your content?

If people start recommending the page you published, you are on the right track.

Are people linking  to your website via their own web pages?

When they do, you get a vote that search engines will take into consideration when they measure the quality of your web page. This will eventually get your link in the search engine results page to rise to the top three.

Once you obtain that, you start getting free traffic, the ultimate goal of any website owner.

Do you start understanding why it is important to measure the results of your publishing work online? If you don’t, consider driving around in a car on a very busy highway with a blindfold. If that thought doesn’t make you uncomfortable, you missed the point.

How to measure your impact:

The magic word here is “tracking”. This involves creating tracking tags on your web pages so that the servers can report back to you everything there is to know about what happens to that page while it is available online.

This can go into great detail.

You can measure the following:

• Specific keywords researched
• Titles
• Links on the page
• Who links back to you
• Page rank average of back linking pages
• Ranking in the SERP of specific pages

With SERP is meant “Search Engine Result Page” and you would be amazed at the differences of page rank in the SERP day bay day. Sometimes, a couple of hours are enough to see a page go up or down the SERPs.

Once you start knowing how to create and read the results that matter, you will be able to correct the aim so as to better reach your goal. You will have taken the blindfold off, which is not only a huge improvement in safety, but a very effective method ensuring you actually reach your destination.

In our case, we want our targeted market to pay attention to our work and notice.

This means we have to know what they want and how they go about looking for it. This involves knowing everything there is to know about keywords and our articles on site will go into extensive research on this topic.

Knowing about your keywords is like having a road map telling you which way to go without the blindfold. Once you know the shortest route, the next thing is knowing how to compete against those who want to obtain the same thing in the same market.

Thanks to keywords, you’ll be able to choose which specific area of the market you want to corner.